$22.00 – $35.00
Free Shipping on orders of $125+
Virtue® Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair’s texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day.
Smooths | Calms | Transforms
Apply a quarter-size amount to clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance natural texture.
Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. It adjusts to the unique needs of any hair type—straight hair becomes sleeker, wavy hair grows smoother, curls gain definition, and frizz is tamed across the board.
“(Used on fine, thin hair) I was wary bc anytime I’ve used a frizz-ease product that required application while the hair is wet, I always still had frizzies when my hair dried. With this stuff, my hair dried & the frizz was *gone* — shiny, bouncy, smooth. The scent is herbaceous, but it completely faded by the time my hair had air-dried, & my hair just smelled like the shampoo & conditioner I used.”
“I have dry, thin, frizzy, fuzzy hair. I have been a pureology product user for years, and still had the frizzy kinky fuzz. This product has fixed my frizz and the kink is now soft waves. Will be purchasing this again. My hair loves this and soaks it right in.”
“I have bad hair. It’s thick (like dense) but very fine and frizzy. The virtue line is the only line that has ever made me like my hair. It’s expensive enough that I don’t like using it, so I’ve tried to convince myself that it’s placebo and I can go back to minimal product use and more reasonably-priced shampoo and conditioner. I can’t. I’ve been using Unfrizz for a year and I LOVE IT!!!!”
Aqua (Water, Eau), Dimethicone, Propanediol, Butylene Glycol Dicaprylate/Dicaprate, Isononyl Isononanoate, Cyclopentasiloxane, Behenyl Alcohol, Cetearyl Alcohol, Glycine Soja (Soybean) Oil, Sodium Acrylates Copolymer, Stearic Acid, Keratin, Tocopherol, Phospholipids, Citrus Paradisi (Grapefruit) Fruit Extract, Madecassoside, Asiaticoside, Polysorbate 60, Lecithin, Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Phenoxyethanol, Disodium EDTA, Citric Acid, Linalool, Limonene, Coumarin, Benzyl Salicylate.
Questions about products or general inquiries, contact us at:
(916) 623-5683
Our customer service hours are
Monday – Friday: 9AM – 4PM PST
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Davines was founded in 1983 in Parma, Italy. They strive to be the best for the world and all of its creators and they truly are! Our sister company, The Colour Bar, has used Davines for years + we couldn't be more in love.
"Beauty + sustainability, the inspirational concepts for each of our projects — from formulation to design, to ethics and customers. By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live & work, and of the things they love."- Davines
These products are sulfate and paraben free.
This company was founded to make a difference in the industry and is committed to serving our customers and employees with honesty, authenticity, and inclusivity.
Love Your Hair was conceptualized in 2020 and founded in 2021 by The Colour Bar salon owners, Lorena + Alfonso Martinez. After 10 successful years in business + still going strong, it was time to make loving your hair accessible to everyone.
After over a decade behind the chair, it became crystal clear to us that taking care of your hair goes hand-in-hand with giving you the confidence to be the best version of yourself—because it’s SO MUCH MORE than just hair.
Here at LOVE YOUR HAIR, you can find all things GOOD HAIR. Our e-commerce store will bring you all of our FAVORITE products on the market + our social platforms will bring you all of the tips, tricks, and product recommendations needed to make every day a GOOD HAIR DAY.
Orders are processed with love + care Monday-Friday and are shipped out the same day if they are made before 1pm PST. Otherwise, the order gets processed the next business day. We do our best to get your GOOD HAIR DAY to your doorstep as quickly as possible so you can LOVE YOUR HAIR.
Love Your Hair owner and founder, Lorena Martinez, co-owns The Colour Bar Salon in Sacramento, CA and has been making hair dreams come true for 11 years. We are proud to be founded and led by a woman with extensive knowledge in the industry.
Every product line we carry is incredibly focused and each line is sulfate, paraben, and cruelty free. Full of formulas containing active ingredients, your hair will reap the benefits of each product in no time.
Here at LOVE YOUR HAIR, we are fully committed to the customer experience. We stand behind the products we retail and genuinely hope that you love them as much as we do. If you have any dissatisfaction at all, we promise to get you refunded as soon as possible.
Our satisfaction guaranteed policy is our promise to you as our customer. We promise to always be customer-oriented and help you LOVE YOUR HAIR.
Our staff is here to help you. If you should need any assistance with your product, or have questions about your order, please reach us at (916) 623-5683
