OUR MISSION + PROMISE TO YOU

After experiencing a handful of bad hair days, we understand that it’s so much more than just hair—because with a good hair day comes the confidence to flaunt your individuality. 

We made it our mission to become the most, inclusive, positive, accessible, and reliable hairapists in all of the land, to put the fun back into loving your hair.

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SHOP OUR FAVORITES 

Out of stock
$26.00

Best Sellers

Color Wow Dream Coat

$30.00
Sale!
Out of stock

Finishing Products

Color Wow Pop + Lock

$17.60
Sale!
236mL (8 fl oz)
59mL (2 fl oz)
$12.00$33.00

Best Sellers

Verb Leave in Mist

$20.00
135mL (4.56 fl oz)
50mL (1.69 fl oz)
+1

Best Sellers

Oi Oil

$2.00$54.00
135mL (4.56 fl oz)
50mL (1.69 fl oz)
+1

Best Sellers

OI All in One Milk

$2.00$42.00

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