Virtue Smooth Shampoo

$15.00$74.00

Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine.


Perfect For

Fighting Frizz | Smooth Results | Hydration

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Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine.


Perfect For

Fighting Frizz | Smooth Results | Hydration

Description

HOW TO USE

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly.

FAQ

What makes it different from other shampoos?

Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing.

REVIEWS

“This is the best shampoo (and complete hair care line) that I have ever used in my life. I am in love with every one of them that I have tried! My hair is in better condition at the age of 50 than it has ever been! Thank you!!”

“LOVE the Smooth duo! Made my 2b wavy hair strong, silky and soft after blowdrying straight. A little shampoo goes a long way. Not a fan of the fragrance, but this is my new holy grail.”

“Simply life changing! I have curly, coarse, thick Italian hair. No product (and I’ve tried them ALL; Oribe, Miracle Oil, Living Proof, Revive, etc etc etc) NOTHING has had the effect that the Virtue system has. My hair is smooth, soft and smells divine. Looks like I’ve had a pro blow out. Smells so good I made my co workers smell my hair!”

INGREDIENTS

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.

Need Assistance?
We’re here to help!

Questions about products or general inquiries, contact us at:
‪(916) 623-5683‬

Our customer service hours are
Monday – Friday: 9AM – 4PM PST

Q & A

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HOW TO USE

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly.

FAQ

What makes it different from other shampoos?

Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing.

REVIEWS

“This is the best shampoo (and complete hair care line) that I have ever used in my life. I am in love with every one of them that I have tried! My hair is in better condition at the age of 50 than it has ever been! Thank you!!”

“LOVE the Smooth duo! Made my 2b wavy hair strong, silky and soft after blowdrying straight. A little shampoo goes a long way. Not a fan of the fragrance, but this is my new holy grail.”

“Simply life changing! I have curly, coarse, thick Italian hair. No product (and I’ve tried them ALL; Oribe, Miracle Oil, Living Proof, Revive, etc etc etc) NOTHING has had the effect that the Virtue system has. My hair is smooth, soft and smells divine. Looks like I’ve had a pro blow out. Smells so good I made my co workers smell my hair!”

INGREDIENTS

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.

We’re here to help!

Questions about products or general inquiries, contact us at:
‪(916) 623-5683‬

Our customer service hours are
Monday – Friday: 9AM – 4PM PST

Q & A

There are no questions yet

Ask a question

Your question will be answered by a store representative or other customers.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for the question!

Your question has been received and will be answered soon. Please do not submit the same question again.

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ABOUT DAVINES

davines

Davines was founded in 1983 in Parma, Italy. They strive to be the best for the world and all of its creators and they truly are! Our sister company, The Colour Bar, has used Davines for years + we couldn't be more in love.

"Beauty + sustainability, the inspirational concepts for each of our projects — from formulation to design, to ethics and customers. By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live & work, and of the things they love."- Davines

These products are sulfate and paraben free.

ABOUT LOVE YOUR HAIR

This company was founded to make a difference in the industry and is committed to serving our customers and employees with honesty, authenticity, and inclusivity.

Love Your Hair was conceptualized in 2020 and founded in 2021 by The Colour Bar salon owners, Lorena + Alfonso Martinez. After 10 successful years in business + still going strong, it was time to make loving your hair accessible to everyone.

After over a decade behind the chair, it became crystal clear to us that taking care of your hair goes hand-in-hand with giving you the confidence to be the best version of yourself—because it’s SO MUCH MORE than just hair.

Here at LOVE YOUR HAIR, you can find all things GOOD HAIR. Our e-commerce store will bring you all of our FAVORITE products on the market + our social platforms will bring you all of the tips, tricks, and product recommendations needed to make every day a GOOD HAIR DAY.

OUR BUSINESS PRACTICES

FAST SHIPPING

Orders are processed with love + care Monday-Friday and are shipped out the same day if they are made before 1pm PST. Otherwise, the order gets processed the next business day. We do our best to get your GOOD HAIR DAY to your doorstep as quickly as possible so you can LOVE YOUR HAIR.

FEMALE OWNED + FOUNDED

Love Your Hair owner and founder, Lorena Martinez, co-owns The Colour Bar Salon in Sacramento, CA and has been making hair dreams come true for 11 years. We are proud to be founded and led by a woman with extensive knowledge in the industry.

GOOD INGREDIENTS ONLY 

Every product line we carry is incredibly focused and each line is sulfate, paraben, and cruelty free. Full of formulas containing active ingredients, your hair will reap the benefits of each product in no time. 

SATISFACTION GUARANTEED

Here at LOVE YOUR HAIR, we are fully committed to the customer experience. We stand behind the products we retail and genuinely hope that you love them as much as we do. If you have any dissatisfaction at all, we promise to get you refunded as soon as possible.

Buy with confidence – you’re in good hands

You're buying from the best!

Our satisfaction guaranteed policy is our promise to you as our customer. We promise to always be customer-oriented and help you LOVE YOUR HAIR.

  • Top quality products
  • Official Reseller
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FRIENDLY CUSTOMER SERVICE

Our staff is here to help you. If you should need any assistance with your product, or have questions about your order, please reach us at (916) 623-5683