Virtue Refresh Purifying Shampoo

$28.00

Virtue® Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku® designed to be hair’s weekly detox. Formulated to gently remove excess oil, product residue, and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster.


Perfect For

Detoxifies | Resets | Clarifies

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Virtue® Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku® designed to be hair’s weekly detox. Formulated to gently remove excess oil, product residue, and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster.


Perfect For

Detoxifies | Resets | Clarifies

HOW TO USE

Using a quarter-size amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. Follow with conditioner. Use once weekly, or more if needed, to remove residue, product build-up, and impurities.

FAQ

Formulated with our revolutionary damage-repair protein Alpha Keratin 60ku®, this product not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. A rejuvenating “must-have” product for all hair types, it leaves both the hair and scalp feeling fresh and renewed.

REVIEWS

“This is my FAVORITE shampoo. It’s an incredible clarifying treatment that removes buildup and gives a fantastic blowout the day of use. I wish it came in a bigger size.”

“If this is drying your hair out—you’re probably using it wrong. You only use it once a week. I’ve used it about 4 times and it’s made my hair so soft & shiny. My hair stylist recommended it because I had a ton of build up in my hair from going to the beach a lot. I’m in love!.”

“I have tried every clarifying shampoo known to women. This right here, ladies is amazing!! Finally a shampoo that removed the buildup, also I have well water and it removed the buildup of that. I can tell a difference in my blonde hair! My hair is super soft and shiny. I use this with the recovery conditioner. I can’t wait to try other products from this brand!!”

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Cocamide MIPA, Keratin, Glycerin, Charcoal Powder, Panthenol, Humulus Lupulus (Hops) Extract, Cocamidopropylamine Oxide, Undeceth-11, Butyloctanol, Undeceth-5, Sodium Methyl Isethionate, Coconut Acid, Parfum (Fragrance), Lauric Acid, Sodium Isethionate, PEG-150 Distearate, Hydroxyacetophenone, PPG-26-Buteth-26, Zinc Laurate, Sodium Laurate, Ethylhexylglycerin, PEG-150 Stearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Stearic Acid, PEG-150, Sodium Dilauramidoglutamide Lysine, Phenoxyethanol, Disodium EDTA, Citric Acid, Hydrogen Peroxide, Sodium Benzoate, Silicone Quaternium-16, Sodium Chloride, Potassium Sorbate, Cinnamal, Citral, Geraniol, Hexyl Cinnamal, Limonene, Linalool.

We’re here to help!

Questions about products or general inquiries, contact us at:
‪(916) 623-5683‬

Our customer service hours are
Monday – Friday: 9AM – 4PM PST

Q & A

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HOW TO USE

Using a quarter-size amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. Follow with conditioner. Use once weekly, or more if needed, to remove residue, product build-up, and impurities.

FAQ

Formulated with our revolutionary damage-repair protein Alpha Keratin 60ku®, this product not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. A rejuvenating “must-have” product for all hair types, it leaves both the hair and scalp feeling fresh and renewed.

REVIEWS

“This is my FAVORITE shampoo. It’s an incredible clarifying treatment that removes buildup and gives a fantastic blowout the day of use. I wish it came in a bigger size.”

“If this is drying your hair out—you’re probably using it wrong. You only use it once a week. I’ve used it about 4 times and it’s made my hair so soft & shiny. My hair stylist recommended it because I had a ton of build up in my hair from going to the beach a lot. I’m in love!.”

“I have tried every clarifying shampoo known to women. This right here, ladies is amazing!! Finally a shampoo that removed the buildup, also I have well water and it removed the buildup of that. I can tell a difference in my blonde hair! My hair is super soft and shiny. I use this with the recovery conditioner. I can’t wait to try other products from this brand!!”

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Cocamide MIPA, Keratin, Glycerin, Charcoal Powder, Panthenol, Humulus Lupulus (Hops) Extract, Cocamidopropylamine Oxide, Undeceth-11, Butyloctanol, Undeceth-5, Sodium Methyl Isethionate, Coconut Acid, Parfum (Fragrance), Lauric Acid, Sodium Isethionate, PEG-150 Distearate, Hydroxyacetophenone, PPG-26-Buteth-26, Zinc Laurate, Sodium Laurate, Ethylhexylglycerin, PEG-150 Stearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Stearic Acid, PEG-150, Sodium Dilauramidoglutamide Lysine, Phenoxyethanol, Disodium EDTA, Citric Acid, Hydrogen Peroxide, Sodium Benzoate, Silicone Quaternium-16, Sodium Chloride, Potassium Sorbate, Cinnamal, Citral, Geraniol, Hexyl Cinnamal, Limonene, Linalool.

We’re here to help!

Questions about products or general inquiries, contact us at:
‪(916) 623-5683‬

Our customer service hours are
Monday – Friday: 9AM – 4PM PST

Q & A

There are no questions yet

Ask a question

Your question will be answered by a store representative or other customers.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for the question!

Your question has been received and will be answered soon. Please do not submit the same question again.

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ABOUT DAVINES

davines

Davines was founded in 1983 in Parma, Italy. They strive to be the best for the world and all of its creators and they truly are! Our sister company, The Colour Bar, has used Davines for years + we couldn't be more in love.

"Beauty + sustainability, the inspirational concepts for each of our projects — from formulation to design, to ethics and customers. By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live & work, and of the things they love."- Davines

These products are sulfate and paraben free.

ABOUT LOVE YOUR HAIR

This company was founded to make a difference in the industry and is committed to serving our customers and employees with honesty, authenticity, and inclusivity.

Love Your Hair was conceptualized in 2020 and founded in 2021 by The Colour Bar salon owners, Lorena + Alfonso Martinez. After 10 successful years in business + still going strong, it was time to make loving your hair accessible to everyone.

After over a decade behind the chair, it became crystal clear to us that taking care of your hair goes hand-in-hand with giving you the confidence to be the best version of yourself—because it’s SO MUCH MORE than just hair.

Here at LOVE YOUR HAIR, you can find all things GOOD HAIR. Our e-commerce store will bring you all of our FAVORITE products on the market + our social platforms will bring you all of the tips, tricks, and product recommendations needed to make every day a GOOD HAIR DAY.

OUR BUSINESS PRACTICES

FAST SHIPPING

Orders are processed with love + care Monday-Friday and are shipped out the same day if they are made before 1pm PST. Otherwise, the order gets processed the next business day. We do our best to get your GOOD HAIR DAY to your doorstep as quickly as possible so you can LOVE YOUR HAIR.

FEMALE OWNED + FOUNDED

Love Your Hair owner and founder, Lorena Martinez, co-owns The Colour Bar Salon in Sacramento, CA and has been making hair dreams come true for 11 years. We are proud to be founded and led by a woman with extensive knowledge in the industry.

GOOD INGREDIENTS ONLY 

Every product line we carry is incredibly focused and each line is sulfate, paraben, and cruelty free. Full of formulas containing active ingredients, your hair will reap the benefits of each product in no time. 

SATISFACTION GUARANTEED

Here at LOVE YOUR HAIR, we are fully committed to the customer experience. We stand behind the products we retail and genuinely hope that you love them as much as we do. If you have any dissatisfaction at all, we promise to get you refunded as soon as possible.

Buy with confidence – you’re in good hands

You're buying from the best!

Our satisfaction guaranteed policy is our promise to you as our customer. We promise to always be customer-oriented and help you LOVE YOUR HAIR.

  • Top quality products
  • Official Reseller
  • Thousands of happy customers
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FRIENDLY CUSTOMER SERVICE

Our staff is here to help you. If you should need any assistance with your product, or have questions about your order, please reach us at (916) 623-5683