$12.00 – $74.00
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Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.
Cleanses | Replenishes | Hydrates
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.
Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.
“I have thin curly hair and over the years I’ve tried countless of brands and product in hopes of amazing results but never got any. That is until I tried Virtue. After a few washes I noticed how much healthier, full, shiny, thicker my hair looks. I’ve even gotten compliments saying how good my hair looks ever since I tried this brand. Not to mention the smell is amazing and lathers so well!”
“Anyone with color treated or dry hair NEEDS this shampoo and conditioner combo. The best part — all you have to do is wash your hair! No other products needed! Within 3 days I noticed a major difference in my hair. It was shiny, soft, healthier ends, and (slightly) less frizzy. This shampoo and conditioner is worth every penny and deserves all the awards. Bonus it has an addictive floral scent.”
“I’ve waited a year to write my reviews but im a Virtue girl for life. My hair was blond with highlights, fine but a lot of hair and just wouldn’t grow for a while. I found this product and my hair is now 1/2 down my back. No split ends in sight. I switch between this shampoo/ conditioner and the full set . I also use the styling cream and healing oil. I can now go 3 days or more between washing.”
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
Questions about products or general inquiries, contact us at:
(916) 623-5683
Our customer service hours are
Monday – Friday: 9AM – 4PM PST
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Davines was founded in 1983 in Parma, Italy. They strive to be the best for the world and all of its creators and they truly are! Our sister company, The Colour Bar, has used Davines for years + we couldn't be more in love.
"Beauty + sustainability, the inspirational concepts for each of our projects — from formulation to design, to ethics and customers. By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live & work, and of the things they love."- Davines
These products are sulfate and paraben free.
This company was founded to make a difference in the industry and is committed to serving our customers and employees with honesty, authenticity, and inclusivity.
Love Your Hair was conceptualized in 2020 and founded in 2021 by The Colour Bar salon owners, Lorena + Alfonso Martinez. After 10 successful years in business + still going strong, it was time to make loving your hair accessible to everyone.
After over a decade behind the chair, it became crystal clear to us that taking care of your hair goes hand-in-hand with giving you the confidence to be the best version of yourself—because it’s SO MUCH MORE than just hair.
Here at LOVE YOUR HAIR, you can find all things GOOD HAIR. Our e-commerce store will bring you all of our FAVORITE products on the market + our social platforms will bring you all of the tips, tricks, and product recommendations needed to make every day a GOOD HAIR DAY.
Orders are processed with love + care Monday-Friday and are shipped out the same day if they are made before 1pm PST. Otherwise, the order gets processed the next business day. We do our best to get your GOOD HAIR DAY to your doorstep as quickly as possible so you can LOVE YOUR HAIR.
Love Your Hair owner and founder, Lorena Martinez, co-owns The Colour Bar Salon in Sacramento, CA and has been making hair dreams come true for 11 years. We are proud to be founded and led by a woman with extensive knowledge in the industry.
Every product line we carry is incredibly focused and each line is sulfate, paraben, and cruelty free. Full of formulas containing active ingredients, your hair will reap the benefits of each product in no time.
Here at LOVE YOUR HAIR, we are fully committed to the customer experience. We stand behind the products we retail and genuinely hope that you love them as much as we do. If you have any dissatisfaction at all, we promise to get you refunded as soon as possible.
Our satisfaction guaranteed policy is our promise to you as our customer. We promise to always be customer-oriented and help you LOVE YOUR HAIR.
Our staff is here to help you. If you should need any assistance with your product, or have questions about your order, please reach us at (916) 623-5683
