$16.00 – $88.00
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Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls.
De-Frizzes | Softens | Replenishes
Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 2–3 minutes. Rinse thoroughly.
Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
“I love this conditioner for my curly wavy hair, it makes it very soft and smooth with no frizz and no residue. It has a nice scent just a little overpowering. I would love it if this was available in a large pump bottle size.”
“I have wavy hair, not curly. But this makes my hair look the best it’s ever looked in my life. No weight, no darkening of the color, no grease — no frizz! Amazing.”
“Love the new products for curly hair! I cant believe how much curl has come back. It’s hard to find great vegan hair products and was so happy I found Virtue products for curly hair. I love the smell of the products very nice fresh scent. If you have curly hair and fight to get nice curls you need to get the curly shampoo and conditioner! You will never go back to your old products!”
Aqua (Water, Eau), Cetearyl Alcohol, Brassicamidopropyl Dimethylamine, Heptyl Undecylenate, Cetyl Esters, Cetyl Alcohol, Behentrimonium Chloride, Undecane, Isododecane, Hydrogenated Ethylhexyl Olivate, PEG-100 Stearate, Glyceryl Stearate, Keratin, Quercus Petraea Fruit Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Passiflora Edulis Seed Oil, Oryza Sativa (Rice) Bran Oil, Hydrolyzed Verbascum Thapsus Flower, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Vulgare Kernel Oil, Tocopherol, Madecassoside, Hydrolyzed Adansonia Digitata Seed Extract, Salvia Sclarea (Clary) Extract, Phytic Acid, Oryza Sativa (Rice) Seed Protein, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Jojoba Esters, Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Oryza Sativa (Rice) Extract, Hydrogenated Olive Oil Unsaponifiables, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Vegetable Protein, Hydrolyzed Quinoa, Ceratonia Siliqua (Carob) Gum, Helianthus Annuus (Sunflower) Seed Wax, Hydrolyzed Linseed Extract, Calcium Gluconate, Caprylyl Glycol, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Propanediol, Tridecane, Polysorbate 60, Hydroxyethylcellulose, Polysorbate 20, Polyglycerin-3, Tetrasodium Glutamate Diacetate, Disodium Phosphate, Sodium Phosphate, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Potassium Sorbate, Citric Acid, Alcohol, Sodium Hydroxide, Sodium Benzoate, Gluconolactone, Limonene.
Questions about products or general inquiries, contact us at:
(916) 623-5683
Our customer service hours are
Monday – Friday: 9AM – 4PM PST
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Davines was founded in 1983 in Parma, Italy. They strive to be the best for the world and all of its creators and they truly are! Our sister company, The Colour Bar, has used Davines for years + we couldn't be more in love.
"Beauty + sustainability, the inspirational concepts for each of our projects — from formulation to design, to ethics and customers. By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live & work, and of the things they love."- Davines
These products are sulfate and paraben free.
This company was founded to make a difference in the industry and is committed to serving our customers and employees with honesty, authenticity, and inclusivity.
Love Your Hair was conceptualized in 2020 and founded in 2021 by The Colour Bar salon owners, Lorena + Alfonso Martinez. After 10 successful years in business + still going strong, it was time to make loving your hair accessible to everyone.
After over a decade behind the chair, it became crystal clear to us that taking care of your hair goes hand-in-hand with giving you the confidence to be the best version of yourself—because it’s SO MUCH MORE than just hair.
Here at LOVE YOUR HAIR, you can find all things GOOD HAIR. Our e-commerce store will bring you all of our FAVORITE products on the market + our social platforms will bring you all of the tips, tricks, and product recommendations needed to make every day a GOOD HAIR DAY.
Orders are processed with love + care Monday-Friday and are shipped out the same day if they are made before 1pm PST. Otherwise, the order gets processed the next business day. We do our best to get your GOOD HAIR DAY to your doorstep as quickly as possible so you can LOVE YOUR HAIR.
Love Your Hair owner and founder, Lorena Martinez, co-owns The Colour Bar Salon in Sacramento, CA and has been making hair dreams come true for 11 years. We are proud to be founded and led by a woman with extensive knowledge in the industry.
Every product line we carry is incredibly focused and each line is sulfate, paraben, and cruelty free. Full of formulas containing active ingredients, your hair will reap the benefits of each product in no time.
Here at LOVE YOUR HAIR, we are fully committed to the customer experience. We stand behind the products we retail and genuinely hope that you love them as much as we do. If you have any dissatisfaction at all, we promise to get you refunded as soon as possible.
Our satisfaction guaranteed policy is our promise to you as our customer. We promise to always be customer-oriented and help you LOVE YOUR HAIR.
Our staff is here to help you. If you should need any assistance with your product, or have questions about your order, please reach us at (916) 623-5683
